MindTurf - The Content, Community & Formats

The Content – What’s in offer?

All Mindturf content is available in Subscription & Pay per Use formats

Content categories include:

• Preparatory Guides for Competitive Examinations
• Reference Information on selected Topics
• Study Sharpeners to enhance the learning process
• Interactive Segments to ask doubts, share knowledge and avail counseling

The Community- Where it creates ripples?

The community & interaction opportunity that MINDTURF presents is phenomenal with students across variety of disciplines assembled at one location

Two broad areas of work include:

• Peer Interaction with CHAT / Study Buddy (finding someone to study with) etc.
• Knowledge Share with message boards / moderated chats etc.

The community applications would be used in a web to mobile format as well.

The Format- How it reaches the audience?

Mindturf is designed as a singular product enabling most content to be served across a combination of formats. The advantages of each of the medium bring about the content selection in a broad frame of user experience.

Below are the representative formats best used in Mindturf.

• SMS
  For ON THE GO information, Short Tests, TIPS    & Tricks & Reminder Information etc.

• WAP
  For Rich Content & Interactive areas including Tests & Tips, Applications, Student Performance Management, Visual Interfaces etc.

• VOICE
  For rich audio interface & regional initiatives including Learning Languages, training for IELTS & TOFEL, Group Discussion & PI preparation etc.

• LIVE SERVICES
  A dedicated Call Center, initially with IMS, for live help, counseling & information services like school selection etc.