Why M-Learning?
M-learning or mobile learning refers to the deployment of training programmes on wireless handheld devices, like cell phones and personal digital assistants.
10 reasons why M-learning is the next big thing?
- Massively Mobile Student Base in the Country with high comfort level with the medium
- India has among the most competitive education systems in the world
- Perceived & Practical VALUE of Learning is very HIGH
- Consistent & Higher ARPU than most services across other segments
- Driven for a universal audience in its format and appeal
- Opportunity to combine multiple, global brands onto a single format with great amount of interactivity
- Excellent opportunities on Interactions & Networking with a largely similar set of group
- Massive Urban – Rural divide on Knowledge Share because of limited or no connectivity across other mediums
- Recurring base of users with a larger shelf life
- Self-enhancement & grooming initiatives completely ‘personalized’
