Self-Testing Analysis
What was it?
• The service was launched in the month of Oct. on a leading Operator Voice Portal across India.
What we did?
• We launched 5 personality tests in batch one, testing:
* Extroversion
* Love for Life
* Adjustment in Society
* Cooperation
* Emotionality
• Each test had 20 Questions with 4 Options to choose from. The results were on a scale of “Below Average” to “Excellent”. In the end the user was given a comprehensive analysis according to his score.
Who held hands with us?
•
The tests and subsequent analysis were provided by a leading psychologist in Pune.
•
OnMobile Technologies provided the technical/marketing support and the service was launched with a leading Operator in India.
Outcome ! / Learnings !
•
The service got more than 5,000 users in the first month!
•
Within 3 months, the service averaged more than 150,000 Minutes of Usage on a single operator portal.
•
Encouraged by the response, 2 other operators have also signed up for the service.
•
There is no doubt that people want to be aware of their selves to live a better life. Seeing that the service gathered such interest, we will be launching similar batch of tests. We will in fact go a step further and create specialized tests for various segments of the society, across various categories covering special interests, needs etc.
What’s next?
We are coming out with similar tests on Aptitude, Interest Areas etc. especially designed to meet the needs of the student population.
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